I help ambitious businesses turn paid media and search into a more predictable path to leads, customers and growth.
Bring the pieces together—from first click to qualified enquiry—with a plan shaped around your business goals.
Reach people actively searching for what you offer. Build, manage and optimize campaigns around meaningful business outcomes.
Make Facebook and Instagram work harder with audience testing, creative learning and conversion-focused campaigns.
Help the right people find you through a practical search strategy grounded in intent, useful content and site health.
Connect channel strategy, landing pages, analytics and follow-up so campaigns are built to support the whole customer journey.
A selection of brands and business environments I've worked with. Client and employer campaign data stays private; let's talk about the challenges, approach and skills relevant to your project.
These are experience highlights, not published performance case studies. Specific outcomes, budgets and account data are shared only when approved by the relevant client.
You're not passed from sales to a junior account manager. Work directly with an experienced marketer who can look at the campaign, the funnel and the business objective together.
Let's solve your marketing challenge ↗Experience across industries, audiences and different stages of the customer journey.
Clicks and leads matter—but quality, conversion and business fit matter too.
Understand what is happening, what needs attention and what the next step is.
Here is the marketing funnel I use to help businesses connect channel activity to real business outcomes. The exact channels and conversion points change by offer, audience and sales cycle.
Reach the right people with search, social, useful content and clear positioning.
Match the ad or search promise to a focused landing page. Explain who you help, what you solve and why to trust you.
Use a relevant form, call, booking or enquiry action. Ask only for information needed to start a useful conversation.
Respond quickly, check fit and intent, and follow up with helpful information. Feed lead quality—not just form volume—back into campaign decisions.
Support sales with clear next steps, relevant proof and a smooth handoff. Measure qualified opportunities, sales and revenue where tracking permits.
Deliver a strong customer experience, stay useful after purchase and create reasons for repeat business, reviews and referrals.
Reach → qualified visits → enquiries → sales-qualified leads → customers → repeat business. Identify the stage with the biggest drop-off, test one improvement, then review the quality and cost of the result.
Build a funnel for my business ↗Understand your offer, audience, margin, sales cycle, current channels and what counts as a valuable lead.
Choose channel priorities, define tracking, align landing pages and agree the first tests before scaling spend.
Review search terms, creative, conversion rates and lead feedback. Keep what works, fix friction and document learning.
Marketing is about understanding people. These moments—from team celebrations to industry events—are part of the journey behind my work.
Short, practical guidance for businesses that want better leads from paid media and search. These are original topic previews—built around the questions clients ask, not copied from another marketer.
Review search intent, search terms, match types, negatives, location targeting, landing-page promise, conversion tracking and lead quality before increasing spend. Start by finding where the journey breaks: irrelevant clicks, weak enquiry rate, or leads that never become customers. Then segment by campaign and landing page, check whether conversion actions fire once, and ask sales which enquiries were genuinely useful. A lower cost per lead is not a win if lead quality falls.
Ask me to review your campaign ↗A simple testing plan for offers, creative angles, formats and audiences—without changing everything at once. Give each test one clear question, enough time to learn, and a result you can act on. Begin with the offer and creative angle, then test format or audience in a controlled way. Keep the landing page consistent with the ad, and avoid declaring a winner from a handful of conversions.
Discuss your Meta Ads ↗Turn customer questions into useful service pages and articles that support discovery, trust and enquiries. Match each page to search intent, make the next step obvious, and refresh content when the offer or customer questions change. Build supporting FAQs from real sales conversations, use internal links to relevant service pages, and make claims specific and verifiable. Useful content should help a visitor make a decision—not merely repeat a keyword.
Plan your search strategy ↗Tell me your goal and I can help identify the first practical marketing priorities.
Enter your website address to create a practical starter checklist covering secure browsing, messaging, mobile experience, lead capture and measurement. This tool is designed to help you spot priorities—not to replace a technical SEO or performance audit.
Use your live public website address, including the domain. The checklist is generated in your browser and does not crawl or send requests to your website.
No login or password is requested. Never enter private dashboard or admin URLs.
Security · Clarity · Mobile · Enquiries · Tracking
PRELIMINARY CHECKLISTTell me where your marketing is today and what you'd like to improve. I'll get back to you to discuss the right next step.